Ship2Shore is a cruise travel television series; branded entertainment featuring some of the best and latest cruise experiences and brands.

Ship2Shore producers’ model included fully integrated Television and New Media; in addition to branded programming on TV, there would be web-exclusive video in the Ship2Shore online community, where cruise travel enthusiasts could also engage with the brand and its sponsors by discussing their travels, sharing photos and videos, and enjoying exclusive promotions and contests.

The right partner to undertake this aggressive and long-term branded New Media project was vital; Ship2Shore chose IdealMinds as new media production partner, and the team’s project was awarded prestigious Bell New Media Funding.

Design:  Look and feel of the Ship2Shore brand, targeting a growing and younger cruise travel consumer.
Web site design and execution:  We created and built a Ship2Shore.tv web site that was fully consistent with TV show branding, with a robust online community component to provide TV show viewers with 24/7 interactivity with the TV show brand and its sponsors.
Online video:  we built the online community to screen online-exclusive webisodes as an extension of the TV series; 5-6 videos for each of the 13 episodes in Season One of the TV series.  We also enabled users to upload their own travel videos to share with other community members.
Online animated greeting card:  Ship2Shore wanted to stay in touch with all its sponsors and supporters during the holidays; we designed an animated holiday email greeting ‘card’ consistent with the brand, with a fun twist and audio that would grab recipients’ attention.  3 out of 5 recipients responded to the outreach.