This prestigious, French liqueur brand uses IdealMinds to raise the profile of the brand in the growing, youthful, cocktail culture; our expertise in spirit marketing and Branded Entertainment ensure consistent, value-added brand exposure for Grand Marnier to specific, targeted consumers.

Branded Events:
International Design Show:  we produced the branded gala opening night VIP event in an upscale lounge environment created within the Design Show space, positioning the client as title sponsor, hosting a design competition for a Grand Marnier Red Lounge, driving visitors to vote via SMS.
Toronto International Film Festival:  we produced a branded lounge in Toronto’s magnificent Casa Loma castle for the week’s nightly ET Canada TV show wrap up, positioning the client as a key sponsor, offering an SMS text contest for a trip to Paris to increase data base growth, and negotiating branded décor into televised interviews.
On Premise activations (in bars):  we produce a year-long series of venue-based events in key markets across Canada that piggy-back on existing busy nights with branded enhancements to the club experience, as well as SMS contest data base collection tactics.
Design elements ensure brand represented consistently to continuously reinforce messaging and branding.
Online and multi-media Video:  we produced branded, motivational video messages incentivizing the in-house sales team, and implemented them in a video-email format for the client.
We produce branded buzz videos for events and sales meetings, implementing them online in video emails, restricted-access web video, and in multi-media presentations.

Watch our client’s testimonial here